BRAND COMMUNICATION AND DEVELOPMENT

From the brand Design to the brand and products communication

ADVERTISING & POSITIONING

THE BRAND

Each eyewear has an IDENTITY and a personality that distinguishes it from other products on the market.

The creation of the BRAND image and the definition of a MARKETING PLAN and advertising allow the product to communicate and be chosen both online and offline.

BRAND DEVELOPMENT

STRATEGY

Analysis of the strengths and peculiarities of the product

Definition of the personality of the brand

DESIGN

NAMING – attribution of the name to the brand and to the product

Definition of the Brand’s graphic asset: choice of colors, lettering, style and graphic layout for brand communication

CREATION

Logo Design

Brand Image Creation

Design of the stylistic colours and layout of the brand

EYEWEAR COMMUNICATION

ADVERTISING

Definition of the advertising message for Online and Offline audience

Production of visual communication for commercial and advertising use

Video and Photo contents creation

EVENTS

Advice and Assistance for participation in International events

Partnership with worldwide leading trade fairs in the Optical business

Creation of graphic layouts for fairs and big events

CATALOGUES

Fashion and Still life Photoshooting services, for lookbook and catalogue

Designing of the new catalogue graphic layout

Advice and Assistance until the printing

ONLINE BRAND PRESENCE

DIGITAL MARKETING

Advice for Online Marketing Campaigns

Continue Assistance for the online advertising platforms

Consultancy with the Google advertising platform

SOCIAL MEDIA MARKETING

Social Network Advertising Campaigns Management

Leads Conversion

Community Management

E-COMMERCE

E-commerce website design for the Optical Business

Search and Selection of the best e-commerce platform

Real-time updating and managing of the SKU

BRAND COMMUNICATION AND DEVELOPMENT

THE BRAND

BRAND DEVELOPMENT

STRATEGY

DESIGN

CREATION

EYEWEAR COMMUNICATION

ADVERTISING

EVENTS

CATALOGUES

ONLINE BRAND PRESENCE

DIGITAL MARKETING

SOCIAL MEDIA MARKETING

E-COMMERCE

M.I.D. MODERN ITALIAN DESIGN

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